Hi! I'm Megan.
i eliminate the guesswork when it comes to your business.
Because why guess when we can use customer insights!
How leveraging customer insights helped me build an embroidery kit empire
Yep, you read that right. For 10+ years I ran an embroidery kit business. And I was SO good at it. According to my super fans, I "wrecked all other embroidery kit experiences." Whoops. And the funny part was, I didn't even like to sew.
So how did I make the best kits ever? I user tested them. I used myself as the first subject (since I didn't know how to embroider) and I tried to work through existing kits on the market. I noted what I liked, what was frustrating, how many times I poked myself, etc. And then I engineered my first kit. But I wasn't done there. Every year I perfected it a little more with the help of my customers until year five when I had my masterpiece.
Um, but then like all people who perfect something, I got bored. I needed a new challenge. That's when I officially discovered user testing. I'd been doing it for a decade but hadn't known it had a name, besides 'the practical way'. I dove in headfirst and instantly felt like I'd found my calling.
Now I help businesses, event organizers, and a few crafty people gain insight, confidence, and empowerment by user testing their websites, events, and copy.
So how did I make the best kits ever? I user tested them. I used myself as the first subject (since I didn't know how to embroider) and I tried to work through existing kits on the market. I noted what I liked, what was frustrating, how many times I poked myself, etc. And then I engineered my first kit. But I wasn't done there. Every year I perfected it a little more with the help of my customers until year five when I had my masterpiece.
Um, but then like all people who perfect something, I got bored. I needed a new challenge. That's when I officially discovered user testing. I'd been doing it for a decade but hadn't known it had a name, besides 'the practical way'. I dove in headfirst and instantly felt like I'd found my calling.
Now I help businesses, event organizers, and a few crafty people gain insight, confidence, and empowerment by user testing their websites, events, and copy.
You know something could be better.
Let me help you build confidence in your brand.
I'm constantly helping my clients with:
Building a brand so deep and cohesive, it could be someone's best friend
Designing or redesigning websites that channel all their awesomeness
Writing copy that resonates with their super fans
User testing their websites, event, brand strategy, and more
WHY PEOPLE HIre me!
I'm a really
great Listener
great Listener
Finding the balance between what my client wants and what their users need takes negotiation skills. And the best negotiators know how to listen. By ensuring everyone gets heard, I get to watch users turn into raving fans and clients meet their stretch goals.
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i've got mad Experience points
Over 10+ years of running my own design and product-based businesses, I've done it all, from setting up a wildly successful monthly subscription, designing a walking tour map for Google, and creating a premium women's cycling camp website.
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I'm uber stylish (design-wise)
While my closet is leaning into a belated punk stage, my design aesthetic leans toward colorful, approachable, and bold. I encourage my clients to take up space and be seen!
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WHY PEOPLE
HIre me!
HIre me!
I'm a really
great Listener
great Listener
Finding the balance between what my client wants and what their users need takes negotiation skills. And the best negotiators know how to listen. By ensuring everyone gets heard, I get to watch users turn into raving fans and clients meet their stretch goals.
➔
i've got mad Experience points
Over 10+ years of running my own design and product-based businesses, I've done it all, from setting up a wildly successful monthly subscription, designing a walking tour map for Google, and creating a premium women's cycling camp website.
1 .
I'm uber stylish (design-wise)
While my closet is leaning into a belated punk stage, my design aesthetic leans toward colorful, approachable, and bold. I encourage my clients to take up space and be seen!
2 .
3 .
I still can't believe i worked with these people!
