Bekah had spent years polishing her program and knew it had a 90% conversion rate once people tried it out. The challenge was getting people to try it out for free.
Research Study Details:To figure out what changes we needed to make to the existing sales page, I first conducted interviews with current and potential strength training program members. I asked them about their previous workout experiences, their goals, and how they wanted to feel after a workout. I also asked what held back their friends from joining them if they were already members. I also did a content audit on the sales page, ensuring we were answering questions, overcoming doubts, and giving users a clear call to action.
It took many iterations but in the end we had a clean sales page that made deciding to try out Bekah's buildCLASS an easy decision.
You can find the website, and sign up for a program yourself, at https://www.bravendeavors.com/training-plans.