Since Mudslinger Events races appeal to a wide range of passionate athletes, we needed to convey the appeal of the races to all of them. We also needed to make sure that everyone's questions were answered in such a way that they weren't overwhelmed. We wanted them to confidently hit that 'register' button.
Research Study Details:To figure out what changes we needed to make to the website, I researched other similar event websites. I also used card sorting techniques to organize the information in a way that helped the most people and prioritized the most important details.
The first thing potential riders saw on the event page was a banner that rotated photos. The event name could sometimes be lost in the photo, along with the buttons. Oftentimes heads were cut off, as in this group of female riders who were effectively scrubbed out.
Each content block was differently styled, giving the site a hodge-podge look. Certain sections, like this black and white one proved dense and difficult to read.
After telling riders why the race is one they won't want to miss, we put all of the most important information next. These are all the details a rider would absolutely need to make the decision to register, such as date, time, and price.
To really sell the race, we pulled out what perks riders enjoy. We bolded a phrase for easy scanning and then expanded it for people who wanted more information.
It took many iterations but in the end we had a clean event page that made deciding to race an easy decision.
You can find the website, and sign up for a race yourself, at https://www.mudslingerevents.com/.