Gravel cyclists in and around Utah who like organized rides and competition.
Making her site stand out while conveying all of the pertinent information potential riders need to make the big decision to register.
Research Study Details:To figure out what format would best benefit the riders, I researched similar-size cycling races across the country. I also asked what emails Breanne routinely gets from riders to ensure that we addressed those issues.
Breanne worked with an illustrator to create the event logos for her business. I extended the color palettes to help with accessibility. All non-event pages employed a variety of the colors but were primarily black and white.